Digital Business Britain – a manifesto for a change in business mindset. First published in 2011
The role of the Digital Business Britain manifesto is to increase the economic output of the UK by encouraging individuals and businesses to embrace a Digital Mindset.
Greater and more effective use of digital tools and communities can help small and medium sized businesses achieve growth and increase their efficiency and competitive advantage. This is more than just about selling online. It’s about such things as driving marketing through social media, increasing website exposure through search engine optimisation and procuring and enhancing supply chains through business to business web-based networks. Encouraging SMEs to think strategically about such issues and adopt strong digital approaches within their business model will better place them to meet the global competitive challenge in the digital age.
Supported by Mark Prisk, Minister for Business and Enterprise, May 2010 to September 2012